ARIKO in the wild.

In her own words — Ariel Kochbarski

Ariel speaks candidly about building ARIKO, the realities of independent brand-building, and what drives her vision for the future of conscious surf fashion.

Inspiring conversations with Ariel Kochbarski of ARIKO

A conversation with Ariel about her path from the East Coast fashion world to founding a surf lifestyle brand rooted in the California coast.

Inside ARIKO — the ocean-centric brand redefining surf lifestyle

A deep dive into the brand's founding story, Ariel's journey from Saks Fifth Avenue to the California coast, and what sets ARIKO apart in the surf and fashion spaces.

Surf-inspired sustainable fashion — ARIKO unveils the CURRENT collection

ARIKO's CURRENT collection featured as a leading example of surf-inspired sustainable fashion rooted in seasonless versatility and ethical California production.

Meet Ariel Kochbarski — building ARIKO from the ground up

From funding the brand herself to navigating the realities of independent fashion, Ariel shares the honest story of what it takes to build something worth wearing.